Ford Atlas Concept Revealed at NAIAS Detroit 2013

• Ford Atlas Concept is the future vision for pickup trucks

• Innovative design integrates capability and smart technologies to transform customer expectations of what Built Ford Tough^® will look like in the future

• Next-generation EcoBoost^® – coupled with advanced engineering and design innovations – creates leading fuel efficiency and increased capability

• Trailer towing and cargo hauling are made easier with innovative features designed specifically for truck owners to improve utility and confidence