"Ok, ok its a car dealership. Cars are expensive. Most times, you need a loan to get one.... This being said, I'll continue:
I tagged with my mom to go car shopping after she had been using my vehicle for about 9 mo. She finally found the car she wanted, so we headed out to Fairfield Ford. Upon arrival we met up with Michelle, I'm not going to call her a "Sales Person" because not once did she try to "Sell" us anything. Without wasting any time, Michelle took us to the car my mom was interested in. I realized the vehicle my mom was driving was priced approximately $4000 under Kelley Blue Book. I asked "Whats the deal with the price difference." She explained Fairfield Ford was a "Volume" dealership, not a "Value" dealership... The idea behind this is, if you sell cars cheaper (of course they are still profiting from them, its a business) you sell more cares, and the cars will sell themselves. This, as opposed to the "Volume" business model, where you try to make as much on one car as you can, allows them to "Let the customer sell the car." All in all, it made for the friendliest and most comfortable buying experience I've ever observed. So... by the end of the day, I was offered High Blue Book value on my vehicle as a trade in.... Yes, HIGH BLUE BOOK, not "Trade in value" there is a big difference. I found a car I liked and my mom and I rolled out of there with two new vehicles. Both of us got amazing deals! I definitely recommend anyone buying a vehicle, at least, give this place a look into. If you live a few miles away it might just be worth the drive, the deal may be that good."
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