- New Ford Fiesta was Europe's top-selling small car in March and
for the first quarter of 2013, and the second best-selling car in Europe
overall, according to figures released by JATO Dynamics*
- European customers purchased a new Fiesta every two minutes as
Ford sold more than 41,600 Fiestas in March, and more than 77,800 during
the first quarter of 2013, according to JATO
- Fiesta retail market share in the small car segment increased by
1.2 percentage points in March in the 19 traditional European markets
tracked by Ford
- One out of four new Fiestas sold this year feature Ford’s
award-winning 1.0-litre EcoBoost engine; 60 per cent are ordered with
SYNC and Emergency Assistance
The Ford Fiesta was
Europe’s best-selling small car in March and for the first three months
of 2013, according to the latest figures from the world's leading
provider of automotive data and intelligence, JATO Dynamics.*
European customers bought Fiestas at a rate of one every 100 seconds
during the first quarter for 2013 – 41,600 in March, and 77,800 total in
the first three months of 2013 – 14,000 units more than its nearest
rival, according to JATO.
Parked bumper-to-bumper the Fiestas sold during the first quarter
would cover the equivalent of 770 laps of a 400 metre Olympic running
track.
“It’s clear from the rate that our new Fiesta is flying off
forecourts that its striking a chord with Europe’s small car customers,”
said Roelant de Waard, vice president, Marketing, Sales and Service,
Ford of Europe. “The small car segment is probably more competitive
than it has ever been and the new Fiesta is gaining retail market share
and reaching new customers on the strength of its design, technology and
drive dynamics.”
Fiesta’s retail share – sales to private customers – in its segment
rose by 1.2 percentage points in March**. Incoming orders from customers
also increased by 8 per cent in the first quarter, compared to the same
period last year.
The new Fiesta offers seven powertrain options that offer sub-100
g/km CO2 performance*** including the 1.0-litre EcoBoost engine, the
2012 “International Engine of the Year”. One quarter of Fiestas sold
this year in Europe were equipped with 1.0-litre EcoBoost.
The new Fiesta also features dynamic new exterior and interior
styling with benchmark design, craftsmanship and ergonomics, in addition
to offering Ford MyKey, which enables parents to place restrictions on
younger drivers to promote safety.
Also new to Fiesta is Ford’s SYNC voice-activated in-car connectivity
system featuring Emergency Assistance, which can alert local emergency
services operators to an accident in 26 languages, spoken in 40 European
regions. Sixty per cent of new Fiestas ordered during the first four
months of the year feature the Euro NCAP Advanced reward-winning system.
The most popular colour to date is Frozen White, chosen by 23 per
cent of customers – rising to 40 per cent in Greece – followed by
Panther Black and Moondust Silver. Fifty-five per cent of Fiesta buyers
have opted for the Charcoal Black interior, including 84 per cent of
U.K. customers.
Fiesta was earlier this year named the best-selling subcompact car
globally in 2012 with 723,130 registrations, by automotive data and
trends forecasting leader Polk. It was also the best-selling small car
in Europe in 2012 according to JATO Dynamics, with European consumers
buying 306,405 models in total.
Article and image courtesy of Ford News.
