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Wednesday, July 27, 2011
Ann Bauden, we would like to thank you for sharing your experience. We look forward to helping you again in the future.
Tuesday, July 26, 2011
Tiff, we appreciate your kind words. Thank you for sharing your experience.
"Thank you Ford Fairfield, for making my used vehicle purchase this past Friday the absolute most pleasant car buying experience I have ever had!! No pressure, no hassle, and everyone there is nicer than can be expected.
And a special thanks to Dwight W. and Patty M. for being the superstars that they are!!"Monday, July 25, 2011
Peggy Foster, thank you for this stellar review
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Friday, July 22, 2011
Erica Sisouvong, we would like to thank you for this great review
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Thursday, July 21, 2011
Robert Littlepage, we would like to thank you for visiting our dealership and sharing your experience.
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Ford leads in hybrid durability
Ford is out to prove the reliability of its hybrid drivetrains in vehicles like the Fusion Hybrid and Escape Hybrid, noting that the Ford hybrid taxi fleet in California has collectively logged more than 80 million miles, four times that of the Toyta Prius fleet. As further testament to the durability of Ford hybrids, Ford claims that out of 43 million battery cells either tested by Ford or put to use in consumer vehicles, only five have had problems. "Ford's battery technology is so strong, the odds of experiencing an issue with one of our hybrid battery cells is around 8.5 million to one - about the same odds of a person being struck by lightning twice," according to chief engineer of Ford hybrid and electric vehicles Chuck Gray.
Ford currently uses nickel-metal-hydride batteries in its hybrid drivetrains, now in their second generation, making them 23% lighter than the first iteration. The next step is moving to lithium-ion batteries, like one would find in a cell phone or laptop computer. "The lithium-ion battery not only saves us weight and precious space, it's more efficient," according to Gray.
Ford's electric motors that power the hybrid vehicles have fared even better, having been 100% trouble-free, according to Gray. "With nearly 190,000 produced, we have zero motor failures." General manager of Yellow Cab taxi company in San Francisco has Ford hybrids in his fleet, and was surprised at how they're holding up. "They're incredibly durable. We have these taxis on the street for about 21 hours a day; we take them off from about 3am to 6am." "The guys drive about 10 to 12 hour shifts - at about one-third of their previous gas consumption."
Ford will be using this development data to introduce five new 'electrified' vehicles in the United States by next year. Joining the Transit Connect Electric commercial van which arrived last year, Ford will be rolling out the Focus Electric this year, and the C-MAX hybrid and C-MAX Energi plug-in hybrid next year with the new lithium-ion battery packs.
For now, the Fusion Hybrid has been achieving customer satisfaction numbers like a 91% overall vehicle quality score, as well as outselling its gas-powered counterpart in California at nearly two to one, since it went on sale late in 2009.
Wednesday, July 20, 2011
Amanda Hauser, thank you for taking the time to share your experience. We are honored to have you as a customer.
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Tuesday, July 19, 2011
John Ryland, thank you for this stellar review. We truly appreciate your kind words.
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Ford creates 'Blue Angels' Mustang
The blue Mustang with gold markings is the latest to be customized by Mustang for EAA AirVenture, the big small-plane fly-in held every year in Oshkosh, Wis. It starts next week.
"The precision, discipline and excitement that define the U.S. Navy's Blue Angels flight team are qualities we celebrate at Ford," said Edsel Ford II, a member of Ford's board of directors. "With this year's beautiful 'Blue Angels' edition Mustang GT, we've captured those qualities and paired them with the innovation Ford design and engineering team members build into all of our vehicles."
The exterior of Ford's Blue Angels Mustang GT is supposed to look like the F-18 Hornet aircraft that team flies. The car's custom rear spoiler's vertical tail fins, the "screaming yellow" gloss accents, inclusion of the Blue Angels script and crest all are drawn from the Navy aircraft.
With the Blue Angels crest stitched into its leather Recaro racing seats, the car's interior also features offset stripes inspired by pilot flight suits. Under the hood:
The Mustang is powered by a Ford Racing supercharged 5-liter V-8 engine producing 624 horsepower. The Ford Racing components also include a handling pack, performance exhaust and racetrack brakes. That kind of power sounds similar to what the F-18s can dish out, but the Mustang can't do an upside-down loop.
The July 28 auction will support the EAA's Young Eagles program, aimed at introducing young people to aviation.
Monday, July 18, 2011
Ford Fairfield - One Five-Star Review on Yelp
Ford Fairfield would like to congratulate our staff for providing excellent customer service. Check out this five-star review on Yelp.
"Just bought an Edge. Our overall experience was great and seems like the deal we made was fair (you never really know!). Staff was friendly and low pressure. Cars were already discounted. They were upfront and fair on our trade in. If you live outside the area, a trip to this dealer would be worth it...also had a great inventory"
Friday, July 15, 2011
Dan O'Leary, thank you for sharing your experience. We appreciate your taking the time to visit us.
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Thursday, July 14, 2011
Tracie Bariola, thank you for expressing your high opinion of our dealership. We are humbled by your kind words
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Wednesday, July 13, 2011
Rose Ragen, Ford Fairfield would like to thank you for this positive review
"They helped me with finances that no other Ford dealership would attempt to do. Ford Fairfield listened and helped me out of a bad deal."
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Tuesday, July 12, 2011
Antoin Alexander, we truly appreciate your taking the time to visit our store and share your experience. Thank you very much.
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Ford adds OnStar-like Operator Assist
The battle between telematics services is starting to heat up with Ford treading into GM's territory by adding live operator assistance to Sync.
Ford's cloud-based Sync Services is an automated system that lets drivers use voice commands to look up businesses, directions, traffic updates, and other information, such as sports scores, stock quotes, and horoscopes. Sync Services can send turn-by-turn directions to vehicles.
However, even with 14 million business listings, Sync Services isn't perfect. Looking up nearby businesses or entering directions is a hit-or-miss experience, and around the third or fourth time you scream "Starbucks" into the microphone, you start to realize the beauty of OnStar's live operators. The new Operator Assist feature should give drivers the best of both worlds.
Currently in beta testing, Operator Assist gives drivers the option of connecting to a live operator while using Sync Services to find a business listing or look up directions. Operator services are provided by telematics company MyAssist, which can look up an address or business listing for the driver and send turn-by-turn directions to the vehicle. The operator can also send business listing information via text message to a mobile phone, or connect occupants to the phone number of the business.
All vehicles equipped with Sync Services automatically have access to this new feature. Sync Services is free for three years, and customers who choose to continue the subscription after the complementary period pay $60 per year.
The new feature ups the ante for GM, which provides a similar service, but for a lot more money. OnStar is available in most new GM vehicles and free for one year, but then costs $299 per year to get operator assisted turn-by-turn navigation services. The main difference between Ford and GM's offering is that OnStar operators are only a button-push away. With Ford's Sync Services, Operator Assist isn't a first line command, which means the driver needs to use voice commands to connect to Services and then choose "Business" or "Directions" before asking for an operator.
Infiniti also announced a telematics service featuring live operators, similar to OnStar. The Infiniti Personal Assistant service lets Infiniti owners call an operator through their own phone, and so can be used outside of the vehicle. Operators can give directions, look up business addresses and movie times, offer a weather forecast, and other data. But Infiniti's system is not integrated with the vehicle's navigation system.
Monday, July 11, 2011
Ford Fairfield - Three Positive Reviews on DealerRater
Ford Fairfield would like to congratulate our staff for providing excellent customer service. Check out these positive reviews on DealerRater
"Excellent service; friendly no pressure sales. I highly recommend this dealer! Service staff are very friendly and helpful when I go in for my car wash. Excellent!!"
"It was a great experience. The person was helpful and friendly. It was a delight doing business at this dealership. I would recommend my friends and family."
"The Price for the 2005 Explorer/ EDDIE Bauer edition was very good Mark and Benny made the purchasing of the Vehicle easy and Painless!!and a good experience."
Visit Ford Fairfield and receive great offers
Friday, July 8, 2011
Biren Oberoi, thank you for sharing your experience. We are honored to have you as a customer.
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Thursday, July 7, 2011
Social media raising Ford's profile
Ford Motor Co.'s use of social media is creating greater awareness of new vehicles and proving to be money well spent, a marketing executive for the automaker said today.
Ford has tried to position itself in the forefront of social media with experiments such as the Fiesta Movement designed to create a buzz for the subcompact car before it went on sale in the United States and the use of Facebook to introduce new models such as the redesigned Ford Explorer.
The automaker has also used the adventures of a puppet named Doug to try to connect with consumers.
It can be hard to measure the return on investment of social media, Matt Van Dyke, Ford's director of Marketing Communications, said today in a live webchat.
But there is empirical evidence, said Van Dyke, who oversees all U.S. advertising for the Ford and Lincoln brands.
Ford was able to credit the Fiesta Movement, which picked people to test drive Fiestas around the world in 2009 and post their experiences and videos, for the growing awareness of the new car because the automaker had not yet begun mass media advertising.
"In that case, we were able to generate proven awareness, favorable opinion and consideration that we are able to assign dollar values to," he said.
The Fiesta Movement represented an investment of millions of dollars to bring over 100 vehicles from Europe as well as the production costs of the six-month project, but Van Dyke figures Ford generated five times as much exposure as a traditional advertising campaign. And by the time the car went on sale, many U.S. consumers were familiar with it. The car continues to post strong sales, selling more than 42,000 in the first half of the year.
The decision to unveil the new Explorer as part of a Facebook campaign rather than at an auto show also is considered a success. On the day of the Explorer reveal, Ford went from 7,000 visits on its Explorer home page to more than half a million.
Ford does not have a social media department; the automaker wants its use to be pervasive across the company.
The focus has been on using social media to generate buzz before a new vehicle hits the market.
"We need to broaden that approach," Van Dyke said. "For example, we are experimenting with user reviews of current customers on our Fusion vehicle homepage."
And the marketing executive will consider live chats with consumers months after a new car or truck has been on the market.
Additionally, at the front end of the process in vehicle development, "we think there's untapped potential in getting early feedback on features, style, design and more," he said. "Ultimately, the 3,000 moving parts will have to be assembled by our engineers."
And the automaker does not rule out the use of traditional print advertising. But Van Dyke sees print as having a strong supporting role within the marketing mix.
"The challenge for publishers is better and better integration, not "special advertising" sections," he said.
Ford Fairfield - Two Positive Reviews on DealerRater
Ford Fairfield would like to congratulate Mark and Justin for providing excellent customer service. Check out these positive reviews on DealerRater.
"Everything was as it was supposed to be. Used Costco Buying Program. Called in advance, talked with Justin twice; once before I looked locally and again the day before I drove down to pick up the F-150. Everything as agreed upon, including installing the bed liner before I arrived. Sales, appraisal, and other personnel were professional and friendly. On our way in two hours; pretty quick for a car buying experience. No hesitation recommending this program and dealer to anyone."
"Mark and Justin worked with me to tailor the deal for our needs. Justin went the extra mile to get the extra rebates that we qualified for. The aftermarket leather came out much better than I thought it would. Many thanks to Mark for his personal efforts in getting the leather package done on time. Great job guys!
Kevin"
Wednesday, July 6, 2011
Ford Fairfield - Six Positive Reviews on DealerRater
Ford Fairfield would like to congratulate our staff for providing excellent customer service. Check out these positive reviews on DealerRater.
"I had worked with Rod & Jack before & they continue their good service at the dealership. All the people I worked with in buying my truck & having it serviced have been courteous & helpful"
"Just bought a Ford F150 on 05/07/11. GREAT service, not the typical pushy sells person. They went above and beyond to get the F150 that my husband and I wanted. The internet sells team work great together to make sure that they cover when one of the members are off. They don't just leave you waiting. They waived the dealer trade fee and worked with us to make sure that the payment was in the range that we had discussed. I will definitely recommend them to all family and friends that are looking to buy a new car or truck."
"Very helpful in locating the truck that was right for me- found it, gave me a GREAT deal on it, gave me the best number on my trade in truck, found me -by FAR- the best financing (they actually TRY to help you!) I didn't have to wait around forever, they did most of the work while I wasn't there! Thanks guys! Oh yeah- and they are DOG FRIENDLY, which is a big PLUS to me! :"
"The customer service was amazing. From the pricing to the delivery of the vehicle, all of my expectations were met. This was the most comfortable car purchase I've ever done."
"Jack Droast was very friendly and professional. He took the time to answer all my questions in a polite and thorough manner. He went into detail about the necessary service required. He did a price match so that I would have the best price and he was considerate of my time. It was nice doing business with him. I would come back as well as recommended him to others"
Normal 0 false false false EN-US X-NONE X-NONE“Friendly, no-pressure environment; enjoyed my conversations with the various folks; my initial point-of-contact at the dealership was very proactive and had my vehicles ready to go for a test drive in front of the dealership as soon as I got there. Management was willing to work with me on price, I had a trade-in, I wasn't too happy with the trade-in value I got for my excellent-condition trade-in car (especially since now they are advertising it for over $4,500 for what they paid me). The paperwork was excessive and could be more expeditious. The negotiations were long, but I never felt pressured into agreeing to something I didn't feel right about. Overall, a good experience, would have been great if: they gave me a higher price for my trade-in, adjusted their invoice price for the car.”
Tuesday, July 5, 2011
2011 Ford F-150: Still No. 1 after all these years
Behold! The top-selling vehicle in the U.S. is, again, the Ford F-150 pickup.
In fact, the F-150 has been the best-seller since way back in 1977, when Jimmy Carter was in the White House and France conducted its final execution by guillotine.
You see, Ford owners tend to be loyal to the blue oval, just as Chevy owners won’t even fish around a Ford lot. It’s a loyalty that other companies can only dream about, and most analysts think Ford will retain the title this year.
For the 2011 model year, Ford has introduced new engines: two turbocharged diesels and a 6.2 liter gas V-8, for those who need maximum towing capacity and cargo hauling.
The top-of-the-line diesel has bragging rights to 735 pound-feet of torque at 1,600 rpm. Ford says it’s good for 390 horsepower at 2,800 rpm. There are also new six-cylinder power plants in the lineup and the 5-liter V-8 that was installed in the test truck.
That V-8 produces 360 horsepower at 5,500 rpm with 380 pound-feet of torque at 4,250 rpm. It was tied to a six-speed automatic and the entire thing was rated at 14-19 miles per gallon of regular gas. I racked up 18.5 mpg in mostly country driving. In such a heavy vehicle, 5,105 pounds curb weight, the 5-liter would be my base engine if I ever intended to pull a trailer or haul heavy cargo. Maximum payload capacity was just over 2,000 pounds in the 6-foot bed.
Around town, you are aware that you are not driving a small vehicle. The handling is ponderous with very little feedback. Visibility was excellent to all corners, and there was a small TV camera view on the left half of the inside rear-view mirror to aid back-up moves. The test truck lacked a navigation system that might have moved the rear view to a larger viewing screen. Nor was there a satellite radio, two curiously missing items on a premium-priced truck.
Elsewhere inside, there was more than enough space to the rear for two or three adults and the amount of room for two in the front was absolutely limo-like. Step-up height was a bit much for some shorter-legged adults, since this was a 4X4, but it was offset by steps under the doors.
On the interstate, the truck was church-mouse quiet. In fact, I think it would beat some luxury cars in suppression of road and wind noise.
Big outside rear-view mirrors were a nice touch, as were the multiple adjustments for steering wheel and driver’s seat.
Ford turned the instrument panel into an easy-to-read device with white numbers on a black background. An information panel is part of it and will give the driver a variety of readouts. Mileage, trailer-towing details and offroad info are all there with the aid of the owner’s manual.
All in all, it is easy to get to like the F-150. It will make long trips with ease, and in the test trim would even look at home at the country club. Contractors and construction crews, even the boss man, won’t need most of the $4,760 in options on the test vehicle. Those who have the cash can purchase a large java before spending the good part of an afternoon building their new truck just the way they want by going over Ford’s very long list of options.
The bottom line on the test truck came to $40,130, and it would not be hard to exceed that figure adding sat radio and navi. The truck is comfy, spacious, will haul a lot, look good around town and swallow gas like it was New Year’s Champagne.
While Chevrolet and Dodge will put up a good fight, the majority has spoken, and the choice of Ford as No. 1 is a good one.
Friday, July 1, 2011
Neil Garrand, we would like to thank you for this stellar review.
"People were not 'pushy' there. They let us expound what we were looking for and provided feedback based on knowledge and experience to help us ease into a decision."
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